Authors are advised to use heading rank h1-h6 to convey document structure. And it was revoked not because they considered that it was a bad idea, but because of screen readers not implementing it correctly … Disregarding the fact that it was never part of the final W3C spec, that the spec had a warning for three years, that nobody considered the algorithm a bad idea, that screen readers had nothing to do with it, and that browsers not implementing it is different from correctly implementing it ….
Like it or not, browsers are not moving on this feature and citing the purely theoretical document outline does nothing to move it forward. We as developers need to resolve this while still making it easy for content authors.
There is a new issue opened against the W3C specification to try to understand how the outline algorithm is supposed to work so a polyfill can be created. This is sometimes a first step to getting support built into browsers.
Read more at the issue. Google expects variation, too. Headings with an equal or higher rank start a new section, headings with a lower rank start new subsections that are part of the higher ranked section. In the end — it will depend entirely on the site you want to make and the audience it serves.
Design for your user base first, and Google may well be smart enough to work out your quality. I prefer to keep it simple and give pages to Google in a simple format I know it can read and rank accordingly. I usually aim to use the H elements as explained above, with one H1 on the page and only reach level H3 on this site as each page is a concise investigation of one topic.
You can use any number of H2-H6 elements on any one page, but this might be a bit cumbersome for the typical web designer.
So as you can see there are multiple ways to implement these elements. I would recommend that possibly you keep your pages specific about one topic and use:. Correlation studies have posited that Google adds some weight to H1 elements and other studies claim the contrary.
You do not want to see a keyword phrase appear in every Heading element. That is called keyword stuffing. Everyday usage sees the Page Title Element of a page often repeated as the H1 of the page. A long time ago, I started a simple test to see if Google will use any H Tag as a page title if for some reason it does not like the page title element you give it as I thought it might.
The title of the article is usually bigger and more pronounced than other words. It may be bold, colored, underlined or have some other format quality that makes it stand out. Whatever the case, this allows you to scan a page in a magazine or newspaper and pick out the sections you want to read. An h1 tag is similar. It makes certain words to stand out, which allows readers of your website to see what the page is about immediately, and determine whether or not they want to read it.
Mueller went on to say that headings on a page not just H1 but headings help tell Google what that section of content is about. But sometimes having a clear heading on a page gives us a little bit more information on what that section is about. Heading tags continue to be a strong signal of what a section of content is. In a way the original poll was based on a trick question.
But John Mueller has said quite a bit on the topic of heading elements and that should not be ignored. That means one H1 on the page to indicate what the entire web page is about. And the rest of the headings following a hierarchical structure, with H2 for each topic section and any subsections to those being indicated with H3 and if the subtopic has subtopics then going down as low as H4.
An additional consideration for those who might use multiple H1 headings is the negative impact on accessibility for site visitors on screen readers. Under the best SEO practices, you might include a list of practices, making each one an H3 header.
Under implementation, you might include a list of distinct tips, making each tip an H3 header. You can then get into greater detail about each practice or tip. H4, H5, and H6 tags further organize content on the page. They allow you to add more granular details without leaving the reader struggling with unwieldy chunks of text. H1 tags tell search engine bots and web users what a page is about. A webpage's H1 is the most important heading and should accurately summarize the contents of that page.
Incorporating headers throughout your content offers distinct benefits. Headers break up long strings of text and act as signposts, guiding the reader through the content. Readers can also quickly identify which parts of the text are most relevant and skip to that part like skipping to a relevant book chapter. A visually impaired person can determine whether the content on that page is worth reading. Headers also simplify navigation, as screen readers can provide shortcuts to jump between tagged headings.
Last but not least, headings can indirectly benefit your SEO. Search engines like Google count user-friendliness as a ranking factor. Bots will recognize headers as user-friendly since they give the page formatting and make the content scannable and accessible. Without headings, bots might deem your page not user-friendly, and your search engine results may suffer as a result.
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