Our history has given us a rich heritage, but also the major obligation to maintain this heritage each day. We can only do this together. And that is precisely A Bond that Unites. All the care and passion we invest in our work is not only visible, but also tangible.
In the form of beauty. A Beauty that Moves Us, and is living proof of the dynamic and luxurious Mercedes-Benz brand experience, which not only moves people physically but also emotionally.
In addition to maintaining the rich tradition of our heritage and the passion that defines our work, it is diversity that makes us a community and unites us. We consciously want to promote this diversity and therefore stand by our voluntary commitment to promoting women in executive positions worldwide. We comply with this statutory obligation and have defined target figures for the proportion of women accordingly. Deutsch Deutsch English English.
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And although this design had a dignified look, it was difficult to recognise when the car flew past at high speed. In , the current versions of the star and laurel wreath were combined to create the new signet for the Mercedes-Benz brand.
The applications to register the logo and the word mark "Mercedes-Benz" as trademarks, on 18 February and 25 April respectively, pre-empted the merger between the two brands in The outline of the new symbol picked up on the circular form of the two previous trademarks, with the central Mercedes star remaining the prominent feature. The accompanying "Mercedes" lettering moved from the lower edge of the ring to the top, with the word "Benz" appearing in its place. The two laurel branches from the Mannheim brand's trademark replaced the small Mercedes stars.
The branches have their roots right next to the letters "B" and "Z", while the tips stretch out to the "M" and "S" in the name of the new sister brand. This design of gave rise to a complex trademark that reflected the claims made about their products by the two carmakers and also alluded to some of the history behind the company and the brand.
In , Mercedes-Benz then registered a streamlined form of the emblem comprising a slim, black circlet in which the black silhouette of the Mercedes star could be seen. The Mercedes-Benz brand was born under a lucky star: the current trademark comprising a three-pointed star was created in We want to make our website more user-friendly and continuously improve it. If you continue to use the website, you agree to the use of cookies.
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